Media Relations: How to work with reporters and editors to tell your agency’s story

In this workshop, we’ll discuss the fundamentals of Media Relations: How to build a media list and find the right contacts for your news, how to write a press release and a pitch (and the difference between the two), and some best practices for working with the media. We’ll have examples to share, but welcome questions and open discussion.

Leading the workshop will be Paulyn Ocampo, VP, Client and Agency Operations, and Cameron McPherson, VP, Advocacy, at The Hodges Partnership. The Hodges Partnership is a strategic PR and Communications Agency based in Richmond, Virginia. Hodges helps its clients turn up the volume on their stories so they reach the right people, at the right time and with the right messages.

We look forward to sharing our insights with you.