Media Relations 201: How to craft a compelling news story and pitch

In our previous workshop, we covered the fundamentals of media relations including the difference between a press release and a pitch, and how to build a media list. In part two of our media relations workshop, we’ll take the next step in helping you identify and craft compelling stories and how to approach journalists to increase your chances of media relations success. We’ll show you how you can get stories placed, even without a press release!

Leading the workshop will be Paulyn Ocampo, VP, Client and Agency Operations at the Hodges Partnership. The Hodges Partnership is a strategic PR and Communications Agency based in Richmond, Virginia. Hodges helps its clients turn up the volume on their stories so they reach the right people, at the right time and with the right messages.

We look forward to sharing our insights with you.